Raising the Bar: Ambassador Education in Sustainability and Attributes of Washington Wines

On February 26 WWIF submitted a pre-proposal grant application to the Washington State Department of Agriculture Specialty Crop Block Grant Program to create a training program for hospitality industry staff to become better ambassadors for Washington wine. If we’re successful, the WSDA will invite us to submit a full grant proposal for the project in April.

The “Raising the Bar” ambassador training program would be developed and implemented through a partnership with the Walter Clore Wine and Culinary Center, the Prosser Wine Network and the Prosser Economic Development Association.  Training would enhance the market for Washington wine by supporting delivery of high-quality experiences and customer service involving the point of selection of the wines.  Target audience is owners and staff from winery tasting rooms, hotels and restaurants, and retail and agritourism businesses.  Designed by a professional consultant, the curriculum will empower those dealing directly with wine consumers that build and expand awareness and loyalty to the Washington wine industry.  Conducted over a three year period, the program will offer curriculum addressing sustainable viticulture and winemaking, local and regional characteristics of the growing environment and resulting wines, and allow for a better-trained workforce to raise the quality of consumer experiences with our wines – to enhance sales for Washington wines.

Amount Sought:  $109,000
Date of Submittal:  February 26, 2016
Project Timeline:  September 30, 2016 – September 29, 2019

UPDATE May 2016: WWIF was not selected for this grant project.


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