Board and Staff

Our Board and staff bring extensive experience, knowledge and passion to serve the Washington wine industry.

Leadership Overview
Mark Wheeler

Mark Wheeler

Chair

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WWIF Chair Mark Wheeler began his career as a physician after graduating with a medical degree from Yale University. Seven years, later he started a medical software company with a fellow doctor, and become one of the first companies to create digital medical records. After a 30-year career as a medical informaticist, Mark officially retired in 2012. Mark spent over 30 years as a board member of medical technology and pharmaceutical companies, and officially joined WAWGG in 1999 after becoming interested in the wine industry. Mark earned his certificate in Enology and Viticulture from WSU and in 2000–along with viticulture and financial partner Tedd Wildman–founded Saddle Mountain Vineyards.

REPRESENTING: Saddle Mountain Vineyards

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Carol Munro

Carol Munro

Vice Chair

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WWIF’s Vice Chair Carol Munro is the Director of Community Relations at Ste. Michelle, managing their charitable contributions program.  Prior to Ste. Michelle, Carol was the Executive Director of the Auction of Washington Wines for seven years and the Executive Director of PONCHO, a fundraising organization for the arts in Seattle. In addition to WWIF, Carol also serves on the boards of Woodinville Chamber of Commerce, Woodinville Wine Country Association, and Cornish College of the Arts.

REPRESENTING: Ste. Michelle Wine Estates

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Jerry Judkins-Smith

Secretary/Treasurer

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Jerry Judkins-Smith is the principal at Sphere Foods as well as co-owner and president of Inland Desert, Inc. Jerry has grown Sphere Foods from the ground up, importing and exporting juices and natural colorants with sales now spanning the US, Argentina, South Africa and Australia. He was awarded “supplier of the year” from Ocean Spray for his innovative ideas.

While keeping Sphere Foods thriving, Jerry has also focused his interest and energy back into the Tr-Cities where he grew up. Under his leadership, Inland Desert, Inc. has grown to 6 million certified clean vines, vineyards and mother blocks that are growing the cleanest plant material in the world along with a certified organic cherry orchard that has become a success in itself. Jerry has expanded the facilities to allow year-round employment for their experienced crews and increased quality controls that support sustainable agriculture practices. He is committed to expanding his business and transforming the community into a more vibrant area to live, work and play.

REPRESENTING: Inland Desert, Inc.

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Brian Carter

Director

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Since his arrival on the Washington State wine scene in 1980 when there were just 16 wineries, Brian continues to influence this industry which now boasts more than 750 wineries and is growing weekly. His involvement as winemaker, consultant, and guide to dozens of wineries has helped elevate the Washington wine industry from a regional industry to an international powerhouse.

Brian’s early curiosity about microbes led him to study microbiology at Oregon State University where he discovered his appreciation for the wines of Oregon. After two years at the University of California-Davis School of Enology, Brian honed his winemaking skill with stints at esteemed California wineries Mount Eden Vineyard and Chateau Montelena. But the Pacific Northwest beckoned, and Brian returned to join early Washington winemaker Paul Thomas Winery, where his skills and artistic touch marked him as a winemaker to watch. Since then his wines have garnered many awards, and this string of accomplishments led him to pursue a career as a consulting winemaker.

Brian was twice touted as “Winemaker of the Year” by Washington Magazine, and he is the only three-time recipient of the Pacific Northwest Enological Society’s Grand Prize. Often recognized by his peers, Brian was the Honored Vintner at the 2007 Auction of Washington Wines, and he received the prestigious Industry Service Award from the Washington Association of Wine Grape Growers.

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Paul Champoux

Paul Champoux

Director

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WWIF Director Paul Champoux grew up in the hop yards of the Yakima Valley on his family’s farm. In 1979, after attending Seattle University to study Business Management, he started his career as Vineyard Manager for Ste. Michelle Vineyard. Paul was instrumental in the installation of 2,300 acres of wine grapes for Ste. Michelle. From 1989 to 1996, Paul managed other vineyards until he and his wife, Judy, purchased the vines now called Champoux Vineyards. Paul was on the Board of Directors of WAWGG for nine years and Chairman of the Board for three years. Paul has been a part of WWIF’s Board of Directors since its inception and is also Chairman of the Board of the Horse Heaven Hills Wine Growers. Paul and his wife, live on their vineyard in Alderdale, WA.

REPRESENTING: Champoux – Lady Hawk Vineyard

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Corina Davis

Director

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Corina Davis, CFP®, CPWA® ®, is a proud graduate of University of Washington with a Bachelor of Arts in Business. She obtained her CFP® certification, a designation awarded by the Certified Financial Planner Boards of Standards, Inc. In addition, Corina also holds the Certified Private Wealth Advisor® ® designation. Corina has worked in the Financial Services industry for over 15 years. She is an active member of Seattle Children’s Legacy Advisors.  She currently resides in north Seattle with her husband and three children. She enjoys playing tennis, running and spending time with loved ones.

“I am excited to be joining the WWIF board to create awareness and education around the rapidly growing Washington wine industry and raise further support for new investments and improvements for individuals currently operating in the industry or individuals interested in becoming the future talent in the wine industry.” -Corina

REPRESENTING: Merrill Lynch

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Roger Gamache

Roger Gamache

Director

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Formerly co-owner of Gamache Vineyard, Roger Gamache is a fourth generation family farmer. Roger grew hops and juice grapes in the Yakima Valley until 1981. The following year, Roger and his brother Bob began wine grape growing, and in 2002 they started making wine as Gamache Vintners. In addition to his role as managing partner of the winery and training the 5th generation in the family business, Roger is the former chairman of the WWIF, Washington Winegrowers, Winegrape Growers of America, and Landowners Water Association. Roger is the father of three girls, and resides in Eastern Washington.

REPRESENTING: Gamache Ag Services

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Joe Hattrup

Director

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Joe is a third generation farmer with 165 acres of wine grapes spread over two vineyard sites in the Yakima Valley—Elephant Mountain Vineyards (started 1997)and Sugarloaf Vineyards (started 2006). Joe grows 13 red varieties and 5 white along with 20 acres of tree fruit and a Katahdin Sheep flock.  Joe has served on the Wine Yakima Valley board, Snokist Tree Fruit board, Solarity Credit union board, and WA State Association Limousin Cattle board. Joe and his wife live in the vineyards north of Wapato, WA.

“I’m excited to become involved in the WWIF to contribute what knowledge and support I can to an industry I have really enjoyed for many years.  I look forward to expanding my knowledge of the industry.” -Joe

REPRESENTING: Hattrup Farm Inc | Elephant Mountain Vineyards

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Stephanie Meier

Stephanie Meier

Director

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WWIF Director Stephanie Meier is an Associate in the Corporate Group of Stoel Rives, LLP. Stephanie focuses her practice in the area of food and beverage law, advising alcohol beverage industry clients in all aspects of state and federal licensing and permitting, and post-licensing regulatory compliance. She also works in local and national marketing promotions, state and federal label and packaging compliance, tax issues, contracts, and distribution issues. Stephanie is a graduate of Seattle University School of Law (J.D., 2008, cum laude), Seattle University School of Teaching English as a Second Language (TESL Certificate, 2000), Whitman College (B.A., 1998) and attended IES Freiburg/Universität in Frieburg, Germany (1997.)

REPRESENTING: Stoel Rives, LLP

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Jordon McEntire

Director

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Jordon began his career with an Americorps stint at Seattle nonprofit that provided services to immigrant and refugee families. During that period, he observed that many outreach efforts to these communities would fail to penetrate because their messaging and programs would fail to consider the values of their target audiences. Since then, Jordon has devoted himself to aligning an organization’s culture, operations, products, and messaging to foster a meaningful connection with target audiences. A little over a year ago, Jordon had the opportunity to join Bleyhl Co-op, where he oversees operations, business planning and marketing.

“The preeminence of the of the Washington wine industry reminds of everything that is good about America – that with some smarts, a lot of hard work, and a strong community, you can achieve anything.” -Jordon

REPRESENTING: Bleyhl Co-Op

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Jamie Peha

Jamie Peha

Director

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Jamie Peha is the President of Peha Promotions, LLC, a strategic marketing and promotions company that delivers results through idea generation and relationship building for large and small businesses. Peha Promotions blends wine, beverage, food and philanthropy into creative campaigns, business development plans and event concepts and actively promotes the food and beverage lifestyle through its signature event, the Seattle Wine and Food Experience, the premier showcase for food and beverage in the Pacific Northwest.  Jamie is also a freelance writer and frequent judge at tasting events as well as the founder of TableTalk Northwest, a media platform that offers a “backstage pass” to culinary and wine happenings in the Northwest and beyond and interviews with today’s tastemakers. Giving back is a constant theme both personally and professionally and Peha is currently the Vice President of Les Dames d’Escoffier Seattle, on the Chairman’s Board for the Auction of Washington Wines, in addition to serving as Director of WWIF.

REPRESENTING: Peha Promotions, LLC

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Simon Siegl

Simon Siegl

Director

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WWIF Director Simon Siegl began working in the wine industry in 1985. As Executive Director of the Washington Wine Institute, he focused on government initiatives to protect and enhance the business environment for wineries. Perhaps his most important legislative initiative was the creation of the Washington Wine Commission, where he also served as Executive Director. In 1996, Simon moved to Washington, DC to become President of WineAmerica, a trade association representing 700 wineries in 47 states, where he served as primary spokesperson and represented interests of U.S. wineries to all levels of government. Simon established CoEfficient Consulting service in 2005, focusing on strategic planning, marketing and exit planning for the wine industry and related businesses.

REPRESENTING: Coefficient Consulting

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Sherri Swingle

Sherri Swingle

Director

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With more than 20 years of experience as a marketing specialist, event strategist and fundraising consultant, Sherri Swingle brings her expertise in turning great ideas and projects into successful and profitable endeavors. Sherri focuses on establishing relationships and implementing strategic change. Most recently, she served as the Executive Director for Northwest Wine Benefit Foundation, producing the nationally recognized Auction of Washington Wines — a series of events promoting Washington wines and raising funds for area beneficiaries. Previous clients and partners include Fred Hutchinson Cancer Research Center, Seattle Children’s Hospital, Washington State University, Savor the Central Coast Food and Wine Festival (Visit San Luis Obispo.)

 

REPRESENTING: Sherri Swingle Consultant & Strategist

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JJ Williams

Director

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JJ Williams is the third generation of the Williams family to dedicate his career towards the betterment of Washington wine, the Red Mountain AVA, and his family’s business, Kiona Vineyards and Winery. As an estate winery and a grower for more than 60 of the top winemakers in Washington state, Kiona is a common thread in many of the histories and stories of Washington wine. He’s a graduate of the Washington Ag Forestry program and a current board member for the Red Mountain AVA Alliance.

“Not a day goes by that I am not impressed by the knowledge and camaraderie of the fine folks that comprise the Washington wine industry. I am excited at any opportunity to work alongside them in working towards its continued viability.” – JJ

REPRESENTING: Kiona Vineyards and Winery

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Vicky Scharlau

Vicky Scharlau

Executive Director

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As Executive Director of WWIF, Vicky manages all aspects of this unique Foundation. During her more than 30 years of organization management experience, Vicky has received numerous national communications awards. She was instrumental in developing an international strategy for Washington’s apple industry during the Alar crisis and as they entered the Japanese market. Prior to launching her own consulting company, Vicky was Executive Director of the Washington State Horticultural Association, and with the Washington State Apple Commission in multiple roles. She also worked for the Department of Agriculture in both Washington State and her home state of Wisconsin. Raised on a 260-acre dairy farm near Waumandee, Wisconsin, Vicky earned a bachelor’s degree in agriculture from the University of Wisconsin and an MPA from the University of Washington.

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Lacey Price

Lacey Price

Program Manager

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With a background in community engagement, event planning, marketing, and project management, Lacey is WWIF’s Program Manager. After graduating from Seattle Pacific University, Lacey spent five years working at the Bill & Melinda Gates Foundation where she helped shape the foundation’s first community relations strategy. She also worked on international community-building, organizing events in Germany and Qatar to promote global health and development through the TEDx platform. At the same time, Lacey co-created “Party with a Purpose,” an annual event that brings 1,000 young professionals together to celebrate and raise funds for the work of local global health organizations. She worked in New Zealand at Craggy Range Vineyards, and later served as Manager of Events and Member Outreach for the Leavenworth Chamber of Commerce.

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